American agricultural conglomerate Cargill is looking ahead to use blockchain to track and trace back the origin of turkey products produced by family farms.
Cargill’s Honeysuckle White brand will employ the blockchain technology which will then enable its consumers to know exactly where the turkey’s are coming from. At few select markets, consumers can enter or text an on-package code at HoneysuckleWhite.com. Consumers can then find the location of the farm by state and county, know more about the farm, see photos etc and know more of the source of their food.
Consumer confidence in food being low, Cargill is looking ahead to improve on this through use of blockchain, thus building more trust by allowing the buyers to see how their food is produced and where it is originated from.
Last October, Walmart had also partnered with IBM to list their pork supplied on the blockchain, to fight the number of food scandals . Other notable efforts were from a Taiwanese e-commerce platform using the Ethereum blockchain for food safety, and the Japanese government, which is utilizing a NEM-based blockchain to track wild game meat.
This does highlight the growing importance of the blockchain and its use within the food industry. With more consumers keen to know where the food they are eating is coming from the distributed ledger provides the best answer for your business.